At FFP, we want to recognise wheat flour millers for their valued and significant contribution to food fortification across Pakistan. Your actions are saving lives and building a healthier, stronger nation.
But we know that the cost of buying premix, even with a significant subsidy, can be a barrier to increasing the amount and quality of fortification taking place. That is why we are increasing the level of subsidy on premix for the fortification of wheat flour to 100%.
At FFP, we want to eliminate the additional cost expected to be borne by millers and to stimulate a rapid increase in fortification by previously engaged mills. We also want to encourage remaining mills to join the programme. The revised subsidy to the flour mills will help the quicker installation of micro feeders, thereby reducing storage costs and achieving immediate increases in adequately fortified flour production.
Qualification for the subsidy will still be dependent on existing processes which sample and test the fortification levels of the flour product and the quantity of premix used during the production process.
Furthermore, we want to reassure all millers that adding micronutrients to wheat flour has no impact on taste or colour. FFP recently conducted a research study to assess the colour of baked products using fortified flour and, none of the micronutrients premixes was observed to negatively influence any of the product’s sensory attributes.
In total, across Pakistan, 773 mills are registered with FFP and 14% of all flour is fortified. We know we can go further and that is why we have increased premix subsidies to 100%.
Mills Association (PFMA) and millers, with the support of FFP, we are tackling the greatest health crisis that faces Pakistan. Together, we will succeed. Nearly half of Pakistan’s children are chronically malnourished, which causes life-long damage to brain development and immunity. Almost 42% of women of reproductive age in Pakistan suffer from anaemia and 18% are either iron deficient or have low iron levels, which significantly increases the risks of maternal death and/or giving birth to a premature child. Over half of children under 5 suffer from low vitamin A levels. Vitamin A deficiency is the leading cause of night blindness and impairs the body’s ability to fight potentially fatal infections.